Launching MXO:raw
It's finally available! Our new line, MXO:raw!
We've been hard at work creating this line for the past year and are so happy with how it turned out. To give you an inside scoop of all that went into making this line... I thought I'd share the story:
Of course it started with collecting tons of decommissioned boards to deconstruct.
We spent months prototyping new product ideas and experimenting with pieces of skateboards.
(<--- Spencer and Brent, hard at work)
We got our vision for the line and put some real blood sweat and tears into it making the products. Literally!
(<--- intern becky // aka:b-rex)
With our vision for MXO:raw figured out and the products for the line taking form, we redesigned our workshop to get us better set up for production.
(<--- me and B-rex)
We teamed up with Jason Ehlers to start the leather work and had a blast working with him in every step of designing these pieces. (Thanks Brent for connecting us with Ehlers!)
To test out our new designs and to also celebrate the beginning of this new line, we had a pre-launch pop-up-shop at the Breeze Block Gallery in Portland, OR. It was a blast and tons of people came out! (thanks Paige for hosting the event!)
Now it was time to get the line photographed, cataloged, and ready to show off as a completed, perfected collection.
Luckily we know some hot babes that were down to get photographed to show off our wears.
And finally after hours and hours editing the new lookbook at various Portland coffee shops (my favorites being Heart Roasters, and the Detour Cafe), the line was finally finished!
And with that... we give you MXO:raw
Get yours favorite pieces here!
Thanks for helping us save skateboards from the landfill!
xo!
Lindsay Jo
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