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We Go Tandem! F/W 2013

“We go tandem with the people around us. We share an idea, we congratulate, we push each other.
We share the stoke of landing our first kickflip with a high-five.
We gain courage to climb the cables of half-dome with a held hand.
We go tandem with Sheri the barista, Glenn the bartender, Sam the baker next door… In tandem we collaborate our minds and tap into ideas that come from our souls.
How do you go tandem?”

After many months of sore hands and much anticipation, we're proud to launch our brand new collection for Fall/Winter 2013, Tandem!

The line is inspired by the power of togetherness and how people in the MapleXO crew’s daily lives have impacted their designs.

Two of our favorite pieces from the collection are collaborations with some of our favorite local artisans and friends:

“Screw Turners” - A recycled skateboard handled screwdriver set made in collaboration with Portland woodworker Jim Haas.


“Machete Necklace” - A recycled skateboard handled mini-machete necklace made from brass or copper in collaboration with Portland artist Anna Evans.


“The same way we owe credit to skateboarding for each piece we make, we owe credit to the people who surround us for their influence in our designs,” says Lindsay Jo Holmes, “These people are catalysts, helping us turn our simple thoughts into incredible things.” 

All 12 of the new pieces from Tandem are the product of everyday collaborations with our comrades and colleagues.

A full online version of the lookbook can be viewed HERE or on instagram @wegotandem



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MapleXO is a recycled skateboard jewelry & accessories company made up of skateboarders out of Portland, OR USA. Founded by Lindsay Jo Holmes in 2006, MapleXO is currently sold in over 50 stores worldwide. In 2010, MapleXO began working with PS Stix skateboard manufacturer to recycle the industrial waste of skateboard manufacturing in addition to the post consumer waste and is constantly adding to its line of products that now includes house wares and furniture.
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Origins

As the economy has been shifting 
and manufacturing has been globalized and streamlined 
to the point where many products seem to have no soul, 
people (YOU) now crave, more than ever
for a CONNECTION to the things they buy.

We like to believe that when people buy our pieces, they're buying more than just jewelry or accessories. They're buying part of a story that they become a part of. They're buying a symbol of empowerment, and a piece of a circle that connects us all.

Since we started MapleXO, we've been telling the story of our Recycled Skateboard Jewelry every way we could: Through our website, trade shows, press releases, social media, face to face, printed postcards and so on. HOWEVER once our pieces left our woodshop, we felt like much of this story was lost. The people who buy, wear, and sell our jewelry deserved to know more...

With the brainstorming power of some MapleXO friends (Shaun, Amity, Brent, and more) we created new tags that give us the chance to share the otherwise untold story of every piece of jewelry we make.

BOARD: There's so much that goes into designing a skateboard, from the graphics, and shape, to the wood colors and concave. We owe it to the skateboard companies and our customers to let you know which skateboard your piece came from.

ORIGIN: Skate shops, friends, supporters, skateboarders, and skateboard companies from all over the world save us and send us boards to recycle. Now you'll know where your piece's board came from, and which city's streets it rolled through.

FINISHED BY: At the MapleXO Headquarters, your piece of jewelry is created by the hands and hearts of amazing people. We have high standards of perfection in our products and take a lot of personal pride in each piece we create. The last person to finish each piece now signs every card so you'll know who's hands, heart, and mind finished your piece of MapleXO.

Be a part of the story. Get yours at www.MapleXO.com or any local shop that sells MapleXO.



Tags designed by: Amity K Skelton


Live. Love. Wear. Skateboarding... MapleXO   -Recycled Skateboard Jewelry (and accessories)-

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